Search far and wide and you won’t find another industry that has experienced the impact of digital transformation more than retail.
The rise of the Internet and online commerce have been cataclysmic for many traditional retail brands and that’s just the start. Mobile shopping, cloud services, AI and the Internet of Things all have the potential to be extremely disruptive.
Consumers have more options than ever before. They can shop online and buy in store and vice versa. However they do it, they expect the shopping experience to be a unified and intelligent experience. And they expect retailers to know what they want and how they like to make their purchases.
Managing multiple channels is perhaps the biggest challenge facing today’s retailers, but it is far from the only one.
Retailing is a notoriously seasonal business. Retailers increasingly need to find new ways to maximise returns in busy periods while minimising losses at quieter times. AI (artificial intelligence) can help.
While retailers depend on better point-of-sale systems and digital signage in the front of the house, behind the scenes they need to use technology to drive process efficiencies and get more visibility and control over inventory.
These are the challenges, but with the right solutions, retail marketers become capable of reaching more customers, more cost-effectively.
Let JCT Solutions show you the way.